| Shri Mataji and Money
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| "I have no large
following because I do not seek money from my followers"
says the guru in December 1989. [see full text] |
|
A decade later we estimate that Shri Mataji has a following of 17,000 adults with thousands more children. Our partial estimate of Shri Mataji's annual profits from Sahaja Yoga is: 2.3 to 5.5 million US dollars This partial estimate is based on profits from the following estimates: |
| Source of income | Minimum | Maximum |
| Pujas ceremonies [More details] |
710,475 |
1,924,244 |
| Annual India tour [More details] |
346,500 |
695,000 |
| Schools, music academy & youth camp [More details] |
349'000 |
611,750 |
| Rents of ashrams owned by Shri Mataji [More details] |
226,800 |
691,200 |
| Puja/music audio/video tapes [More details] |
113,141 |
451,390 |
| Belapur Hospital [More details] |
504,000 |
1,104,000 |
| Mass weddings [More details] |
9,375 |
15,000 |
|
Estimated total profit per year |
2,259,291 |
5,492,584 |
Our partial estimate of Shri Mataji's profits takes no account of:
| [Where do the profits go?] | Mataji's Motivations] | [Disclaimer] | [Explanation of Estimates] | [Spreadsheet of Calculations] |
Indian Express, Poona,
28-12-89
by A Staff Reporter
ALL GODMEN ARE FAKE
Adressing a press conference here on Wednesday,
the Mataji said all gurus and godmen, who earned their living out of people,
were fake. Calling Rajneesh alias Osho and Maharishi Mahesh Yogi as 'Bilandar'
(rascal) and 'Mahachor' (thief), and Satya Sai Baba as a 'liar', she alleged
that the gurus exploited their innocent followers. "I have no large following
because I do not seek money from my followers," she said.
Back to Shri Mataji and Money
|
One drain on profits that does not apply to Shri Mataji is tax which she, like some other well-known gurus, has been able to scrupulously avoid. Shri Mataji's brother, a chartered accountant who is partly responsible for handling Shri Mataji's accounts, has revealed that Shri Mataji spends three months of the year in India to avoid Italian taxation. Import duties on large numbers of presents have been avoided by dividing them up between Sahaja Yogis travelling between countries. Sales tax (VAT) has been avoided on building materials delivered at night. The day-to-day running costs of Sahaja Yoga are covered by donations to various tax-exempt charitable trusts [eg Life Eternal Trust (UK) and Vishwa Nirmala Dharma]. Meanwhile Shri Mataji's real income is deposited into her personal bank accounts with no honest accounts available to tax authorities or devotees. All Sahaja Yoga national leaders make transfers of money for national pujas, India Tours, collective presents, school fees and other 'international projects' into Shri Mataji's personal accounts. Only a select few are trusted with the cash-stuffed briefcases. Given that this vast income is largely untaxed, what are Shri Mataji's outgoings? As noted above, Sahaja Yogis' donations cover the day-to-day running of Sahaja Yoga including advertising and renting recruitment venues as well as Shri Mataji's travel and hotel expenses. Even Shri Mataji's much-loved shopping expeditions usually conclude without Shri Mataji having opened her own purse. Shri Mataji needs no money for a comfortable private life as her husband has a substantial pension and they sold their London home for approximately £ 1,000,000 ($1,600,000) in the mid 1980s. Some of this money was spent on building Shri Mataji's Indian palace which was subsidised by Sahaja Yogis working for free. Shri Mataji may also have inherited wealth as once, when she was asked at a public [recruitment] meeting why she didn't sell her diamonds to help the poor, she said she couldn't because they came from her family (the questioner was then removed from the meeting by a Sahaja Yogi). During the annual India Tour's 'finale' in Ganapatipule, Shri Mataji does distribute silver items to national centres for use in her worship. The quality and quantity of these items has increased since the 1980s. We estimate that 40-60 presents at an average of $200-400 each costs Shri Mataji $8,000-24,000 in total. This is petty cash when compared to the $350,000-700,000 that Shri Mataji profits from each India Tour. We are unsure of what Shri Mataji means when she claims to have "also provided audio/video equipment and other electrical goods with her own money." For many years all the audiovisual recordings to Shri Mataji's appearances were paid for by a rich donor, although we are unsure of the present arrangements. It may also be that there has been some expenditure on audiovisual equipment for recruitment meetings in poor countries, although we have not heard of it and do not know how it is financed. Usually any expenditure from Shri Mataji's 'own money' is widely trumpeted. Whatever the case, the expense of 'audio/video equipment and other electrical goods' is unlikely to exceed that of the petty cash spent on silver items. Given that these sundry items - like the day-to-day running costs of Sahaja Yoga - make no serious impact on Shri Mataji's vast untaxed income, can her profiteering be justified by spending on "Sahaj Projects all over the world" as suggested in the Lettre Subtile? Shri Mataji certainly gives us an impressive (although incomplete) inventory of her current real estate portfolio in her Lettre Subtile. However, this portfolio was almost entirely built up in the 1990s, while Shri Mataji has been collecting guru dakshina and money for 'projects in India' since the beginning of the 1980s. By the late 1980s, all there was to show for the small fortune donated was a roof over a small shrine in Ganapatipule (estimated cost $75). Given that this vast untaxed income is not used for the day-to-day running of Sahaja Yoga and is not needed for Shri Mataji to live a comfortable private life, where does it all go? Shri Mataji's Lettre Subtile addresses the "question [of] where the money has gone" with an unsubstantiated claim that the profits have been spent on "Sahaj Projects all over the world" plus some other sundry items. Before dealing with the more important 'Sahaj Projects', let us take of quick look at the sundries of which the Lettre Subtile states: "Shri Mataji has also provided audio/video equipment and other electrical goods with her own money. Even the silver items and ornaments for puja ceremonies are brought from her money. She has continuously showered lavish presents to all the Sahaja Yogis. So this is the answer to your question where the money has gone." |
Her Palace near Poona (India) Palazzo Doria in Cabella (Italy)
Chateau des Magnans in Jausiers (France) The Nirmala Devi Hospital in Belapur (India) Shudy Camps
Ashram in Vancouver (Canada) |
Here Shri Mataji both suggests that these sundry items are paid with her 'own money' and that they are paid for by the profits from Sahaja Yoga that we have highlighted. This tends to confirm our view that Shri Mataji makes no distinction between her 'own money' and profits from Sahaja Yoga - a view based on the fact that profits are funnelled into bank accounts and properties that are in Shri Mataji's name. Given that Shri Mataji is referring to profits from Sahaja Yoga when she refers to her 'own money', we can still ask how far these sundry items eat into this vast untaxed income. The 'lavish presents' that Shri Mataji 'showers' upon her followers are insignificant. They consist mostly of liquidated stock and cheap kilo-sold items from developing countries that are often bought with money from Sahaja Yogis that is not included in our calculations. When land was acquired for the Dharamsala school, many assumed that it was bought with 'Projects in India' money, yet it was actually donated by a wealthy Sahaja Yogi. This is one of a number of purchases listed by Mataji in Lettre Subtile as paid for by the mythical 'Sahaja Yoga finance committee', that were actually largely financed by donations from Sahaja Yogis. Another example is the school in Rome. On 9 November 1999 we received a threat of legal action from one of Shri Mataji's rich donors who wrote, "When we meet in court I can disprove with written documentary banking evidence your libellous lies about Sri Mataji's purchases of houses as I financed them from my own wealth." While this donor certainly did not finance all the purchases himself, it is certainly true that much of Shri Mataji's real estate portfolio has been financed by donations that are not included in our estimates of her profits. Another example of the financing of real estate from outside the profits we have estimated, is the purchase of the Palazzo Doria in Cabella Ligure (Italy) with the help of a < A HREF="test5.htm>loan of over 200,000 Swiss Francs ($130,000) from a Sahaja Yogi that was never paid back even after repeated requests. All this serves to undermine Shri Mataji's claim that her profiteering is justified by spending on "Sahaj Projects all over the world". However, we would not suggest that none of the profits we have calculated go into Shri Mataji's real estate portfolio. For example, Sahaja Yogis attending the international puja for Diwali on 12-14 November 1999 at Delphi were asked to pay in French francs. It is difficult to believe that this unusual request was unconnected with the recent purchase of a chateau in Jausiers (Alpes de Haute Provence, France) for 2,500,000 French francs ($416,000). Shri Mataji's first big purchase was Shudy Camps Park House in Cambridgeshire (UK) for £300,000 ($480,000). The original idea came from the English Sahaja Yogis who wanted to buy Shri Mataji a house in England in the hope that they would continue to see her regularly after her husband retired from his UN job in London. The idea was that the house should be owned by Life Eternal Trust (UK) Limited but Shri Mataji decided that the house should be in her name. The English Sahaja Yogis were given details of loan companies and managed to collect £250,000 ($400,000), further donations came from abroad. The building was completely overhauled by unpaid Sahaja Yogis, initially working 11 hours a day with only Sunday mornings off for pujas. The amateur renovation work led to the destruction of a historic 300 year old listed ceiling. Shri Mataji never spent much time there, an attempt at a Sahaja Yoga hospital failed and the planned school never materialised. The only saving grace was that property prices went up enough for Shri Mataji to sell up for £1,000,000 ($1,600,000) and shift the capital abroad. None of the donors who had financed the project to give their Goddess a home in their country were consulted or offered their money back. Shudy Camps set a precedent for buying properties with donations and putting them in Shri Mataji's name. Many (if not all) of the properties listed in Lettre Subtile, as well as the Cabella and Jausiers chateaux, are held in Shri Mataji's name (or that of her husband) rather than Sahaja Yoga's charitable trusts. While some boy-gurus collect Rolls-Royces, it seems that this girl-guru prefers houses. Neither Shri Mataji's devotees, nor her ex-devotees, have seen her will so they do not know where her death would leave these properties (or the Sahaj money in her personal bank accounts). It is also noteworthy that many of the "Sahaj Projects all over the world" - such as the schools, music academy and ashrams - actually generate income. Even properties like Shudy Camps Park House and the Cabella Palazzo have increased Shri Mataji's profits from international pujas. Any re-investment of personal wealth in money-making projects that are heavily subsidised by donations and bad loans does little to justify Shri Mataji's profiteering from Sahaja Yoga. |
This section attempts to answer the question of whether Sahaja Yoga is simply Mataji's money-making scam.
Mataji could have made little money from Sahaja Yoga during its beginnings in the 1970s and Mataji may well be truthful when she claims that she had to invest her own money. Then it seemed inconceivable that a member of India's charmed high society who had a house in Brompton Square (Knightsbridge, London), a woman who claimed royal descent and was married to the Secretary General of the UN International Maritime Organisation, should devote so much time to her followers for the small pickings then available.
Although wealthy she was not ostentatious and was ever ready to draw comparisons between herself and other gurus who had fleets of Rolls Royces (eg her own former guru, Rajneesh). However, as is clear from this webpage, millions of US dollars are now being channelled into Mataji's bank accounts.
Opinions differ among ex-Sahaja Yogis over whether Mataji was motivated by profit from the beginning, or whether she became corrupted over time. The testimony of those who knew Mataji in 1970 suggests that she was motivated by the egotistical desire to become a celebrated guru (like Rajneesh or Muktananda) and to have all that goes with it.
Her greed may not have been primarily for money, but more for power and public adulation. There is evidence that such a goal would fulfill Mataji's childhood fantasies as her younger sister recalled: "Our mother had to take all of us in the car whenever she and father had to attend the meetings of the then Congress and I remember that [Mataji] held similar meetings at home for us and, imitating the leaders, she delivered speeches from the 'home stage'" (Nirmala Yoga, 1985, #25).
There is always the possibility that Mataji is insane enough to believe her own claim to Divinity. But then one has to ask why it is that her brother and husband are involved in the business while professing to be believers.
The brother runs the Nagpur Academy, and a French chateau was recently purchased with 2 1/2 million French francs ($ 416,000) of Sahaja Yoga funds in the name of Mataji's husband Sir C P Srivastava.
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| Sales of audio and video cassettes
Over the past decade the sale of cassettes has increased in volume and become an organised industry that generates substantial royalties for Mataji. Subscriptions can be taken out for 12 puja talks and/or 12 music programmes on either video or audio tape. Sahaja Yogis are expected to purchase their own copies - cassette sharing or illegal copying is forbidden. Since 1995 the Sahaja Yoga international newsletter, Divine Cool Breeze, has only carried brief synopses of Mataji's talks so as not to hit tape sales (see Letter from the Editors in Vol 9, Nos 3&4). Video tapes are sold for about $20. Each audio tape is sold for about $10 of which $6 goes toward royalties and digitisation. Given the low cost of digitisation, the lion's share of this $6 flows straight to Mataji's purse. Other than the main puja talks and music programmes, other tapes are sold of Mataji's public (recruitment) meetings as well as Sahaja Yoga songs, etc. Some of the these auxiliary tapes are less expensive and yield less profit. |
113,141 |
451,390 |
| Celebrations & Pujas |
710,475 |
1,924,244 |
| International pujas: About 10 international pujas a year are celebrated in the presence
of Shri Mataji (not including those that are part of the India Tour).
About 6 of these are performed at Cabella, Mataji's Italian residence -
flatteringly referred to as a castle by Sahaja Yogis. Each participant
member contributes with the round figure of £ 108 ($173), sometimes plus £
12-22 ($19-35) for extras eg musicians. Children pay half of this amount
and there are special conditions for Sahaja Yogis from 'poor countries'.
This fee includes basic accommodation, simple food and of course each
disciple's contribution to Mataji's self-chosen present and sari from the
international collective: Mataji is free to decide whether she prefers a
high value present or to keep the cash.
Cabella international pujas: The decision to perform most international pujas at Cabella was instigated by Mataji who wanted to reduce to costs - especially for accommodation and food. Prior to this decision, international pujas were performed in various cities around Europe and only $ 21 ($34) out of the £ 108 ($173) puja cost (transport not included) was explicitly offered to Mataji as guru dakshina (a symbolic offering of money during Hindu guru puja rites). From 1991 most European international pujas were held at Cabella where food was prepared by the Sahaja Yoginis of the organising countries and participants sleep on the rocky floor under a second-hand circus tent or later a Sahaja Yogi built hangar. While saving on costs, Mataji kept the puja fee unchanged thus increasing profit markedly. |
392,062 |
948,062 |
| Non-Cabella
International pujas: Mataji still
performs 2-4 international pujas away from Cabella that are combined with
public (recruitment) programs given by her (eg Diwali pujas in Turkey,
Portugal or more recently Greece). Although they are generally well
attended as they provide added tourist interest, they are less profitable
because of the additional costs involved. |
77,625 |
120,450 |
| National
pujas: are performed world-wide on
the same day as international pujas. The puja is performed to Mataji's
photograph and a photograph of her feet following the same protocol as,
and in synchrony with watching, the video of the previous year's
international puja. The ceremonial includes giving of dakshina, generally
in local currency. In the UK this is usually £ 7 ($11) per adult while in
the US it is $21 and paid whether or not the puja is attended. What was
initially pocket money has today become a substantial contribution to
Mataji's burgeoning wealth. |
153,500 |
367,200 |
| Pujas in
India: Thousands of disciples
attend Mataji's pujas mainly during the India tour, the Ganapatipule
seminar, Mahashivaratri puja and the guru's birthday puja generally held
in Delhi.The indian puja fee is substantially lower (IRS 200 = $5) to that
paid by westerners, however, 3'000 to 5'000 participants can be estimated
for 4 pujas per year. This purely-indian source of income is not accounted
for elsewhere in this chart. |
60,000 |
250,000 |
| Local
pujas: Are
performed on a monthly, bi-monthly, weekly or even daily basis by Sahaja
Yogis all over the world. Although the dakshina is naturally much lower
than for official pujas, they allow country leaders to regularly hand
Mataji envelopes containing substantial sums of cash - often prior to Guru
Puja (July) and/or the India Tour (December). The envelope's thickness is
associated by both leaders and Mataji with dedication, and is therefore a
matter of national pride! |
27,288 |
238,531 |
| The International Sahaja Yoga School in
Talnoo, Dharamsala
Hosts 200-250 boarders, aged 6 to 16 years, who paid an initial $1,000 admission fee plus $300 per month (1993). As Sahaja Yoga charges can be expected to increase at a rate markedly above inflation, annual turnover can be expected to exceed the $770,000-960,000 that would be predicted from the above figures (given 50-60 new admissions per year). Start-up costs were low because the land where the school is built was donated by a disciple, Sahaja Yogi architects worked for free, and Mataji does not pay labourers above the low local rate. Running costs are also low eg the salary of an Indian private school teacher rarely exceeds R5,000 ($120) per month. Thus profits are clearly high. It is generally believed in Sahaja Yoga that disciples should not benefit financially from services provided by the guru and therefore western parents are expected to pay the equivalent of the cost of privately educating their children in western countries. |
300,000 |
500,000 |
| The Pre-school in Magliano Sabina, near
Rome, Italy
Hosts 50-75 boarders, mostly aged 4-6 years (although sometimes as young as 1), paying up to $ 250 per month (1992). The school is the compulsory preparation for the children's studies in India. In the early 1990s the fees were the main source of income to the 30-40 adults living in the ashram and we estimate Mataji's profits were nil. However, since then the school may have become more productive. |
0 |
18,750 |
| International Sahaja Yoga Youth Camp,
Daglio, Italy
Around 100 children from major European countries attend the 3 weeks summer camp in the guru's farmhouse in Daglio, Italy. Fees are of 550'000 Italian liras per child ($ 282), and discounts are granted to more than one child from the same family. Only charges related to the children's food are to be accounted, as the accomodation is free, and the entertaining adults are naturally not paid. We estimate a profit of 100-150 $ per child. |
9,000 | 18,000 |
| The India tour
Taking place once a year in December, the month-long India Tour was perhaps the first big money-spinner for Mataji. Transportation is by train and bus, the food is simple, accommodation is in tents and toilets consist of two planks slung over a trench of liquid faeces. 1999 prices are £ 650 ($1,040) for adults from 'rich countries' and £ 350 ($560) for children or adults from 'poor countries'. This price does not include travel to and from India. Anybody who has travelled in India will know that these prices are extortionate as the actual cost is unlikely to exceed $250. Despite this gap, many costs of the India Tour are paid for by a string of whip-rounds. Many Sahaja Yogis are conscious of this gap and do not tell outsiders how much they pay for their trips to India. Sahaja Yogis who cannot afford the time are allowed to attend the finale in Ganapatipule, a seaside resort south of Bombay where Mataji owns parcels of land. Originally they were expected to pay the full cost of the tour, but Mataji relented and allowed a slight reduction. Their 10 day stay now costs them £ 600 ($960). |
346,500 |
695,000 |
| Weddings
Weddings are usually performed twice a year - in Cabella and in Ganapatipule. The bridegroom pays a marriage fee which pays for the different items needed for the wedding ceremony such as the bride's cheap jewelry and sari. The fee also includes guru dakshina and a collective present for Mataji. |
9,375 | 15,000 |
| Rents of ashrams
Mataji mentions owning 6 ashrams in her Lettre Subtile. She may already own more and can certainly be expected to add more to her real-estate portfolio.Although bought with money from Sahaja Yogis, rents are kept high while the many tenants are expected to pay for repairs. |
226,800 |
691,200 |
| Belapur Hospital in
India
Also known as the Nirmala Devi Hospital, it is a project so close to Mataji's heart that she has been prepared to alter Sahaja Yoga dogma in order to justify it. Previously she had told her followers that they were able to diagnose and treat their own problems. Now they are told that they need diagnosis and treatment from the 'medical experts' at Belapur. The Belapur Hospital treats 50 to 70 patients per year with candles, ice, oil, etc at 4 star hotel prices. 1998 charges were Rupees 1,500 ($35) per day plus a substantial admission fee and additional charges for some treatments (eg lemons & chillis). Mataji's previous attempt to start a clinic at her Cambridgeshire residence failed. |
504,000 |
1,104,000 |
| The Sahaja Yoga Arts Academy, Nagpur,
India
Started with only 3 students in 1995, a hundred students are expected by end 1999. Construction is on the way to increase the 100 student capacity of today. |
40,000 | 75,000 |
Back to Shri Mataji and Money
In her Lettre Subtile, Mataji claimed that Sahaja Yoga "accounts are detailed and open to everyone" yet no Sahaja Yogi would even think (let alone dare) to ask to check the figures. Sahaja Yoga officials have not responded to our challenge to publish these accounts which we now believe to be non-existant. Nor did Sahaja Yoga officials respond to our request for corrections to our previous estimates, despite Mataji having described them as 'fictional'. Our estimates of turnover are based on our direct experience of Sahaja Yoga and leaks from within the organisation. However, within Sahaja Yoga money matters are intentionally kept secret (even from members) and security has been tightened in an attempt to stop us from getting accurate figures. For example, the cost of pujas is not included in puja invitations, sensitive information is now transmitted by fax rather than email and, in the UK, address lists are no longer circulated below leader level. Calculations of profit rely on the further estimation of the real costs of goods and services supplied by Sahaja Yoga. Thus, despite our best efforts at accuracy and the wide margins of error we have left between current minimum and maximum estimates of profit, there is still the possibility that we have made mistakes. We would welcome suggestions from readers that would help us to achieve greater accuracy and/or comprehensiveness.
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